5/31/2023 0 Comments Company anniversary post linkedin![]() MoonPie figured out that a critical component was a tone in social posts that resonated with its audience. For other brands, it might not prove as straightforward. It made sense for MoonPie to harness the solar eclipse hype: The inspiration for the product came from a coal miner looking for a snack so large it could block the sun. So all of these increases can be attributed to what we’ve been doing on social media,” lead social media strategist Dooley Tombras said in an interview with FastCompany. And this is a brand that’s had no new product innovation, no significant distribution increase, and no discounting going on. In fact, for the month following the eclipse, MoonPie’s sales were the highest on record in the company’s 100-year history-and social media played a huge role. ![]() When Hostess encroached on MoonPie’s celestial sponsorship, its response, pictured here, accounted for more than 1.1 billion impressions and helped make its centennial year one of its most profitable years. On its 100th anniversary, MoonPie dubbed itself the official sponsor of the 2017 solar eclipse. How did a 100-year-old marshmallow treat became everyone’s favorite millennial Twitter personality? A single tweet. Here are eight ways you can use social media to promote your company anniversary before, during and after your milestone year. It is not just an effective component of an anniversary campaign, but essential. Social media gives smaller companies a free platform for story-gathering and a cost-effective way to create buzz leading up to the anniversary year. ![]() Take, for example, MoonPie, a small but iconic snack brand that became the top social media brand during its centennial anniversary year. ![]() The biggest brands with the largest budgets no longer have the loudest voices during an anniversary year. Social media has become the great equalizer when it comes to promoting company anniversaries.
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